McDonald’s reported a 6.8% increase in U.S. comparable sales for the fourth quarter, marking its fastest growth in over two years and surpassing estimates. This success is attributed to its Value Strategy, which offers budget meal deals aimed at everyday diners, effectively boosting traffic and market share despite ongoing pressure on margins from elevated food commodity and wage costs in the post-pandemic landscape. The growth in sales reflects a notable rebound pace for U.S. fast food, in line with shifting consumer priorities.
McDonald’s US fourth-quarter comparable sales rise 6.8%, fastest in over two years
