Defi Marketing Lead — Bond Labs

About Bond

Bond is launching on mainnet with $100M in LP commitments, a full DeFi product suite – Spot AMM, Perpetual DEX, Borrowing & Lending, Neobank, Vaults, and Stablecoin – and backing from 0g Foundation, re7, Midas, and Turtle Club. This is a multi-chain EVM superapp built to be the definitive home for on-chain finance.

The role

You’ll own marketing end to end – running the growth engine that turns awareness into traders and traders into advocates. This is a hands-on leadership role in a lean, early-stage team. You set the strategy and you also write the threads.

What you’ll do

Strategy & Narrative

• Support the CMO in shaping GTM across the full product suite – Spot, Perps, Lending, Neobank, Vaults, and the Stablecoin – and own its execution, from launch planning through lifecycle optimization.
• Translate Bond’s vision into a narrative for DeFi audience, which narratives Bond chooses to own, lead, explore.
• Turn strategy into concrete plans, briefs, and campaigns, keeping the work grounded in user behavior, competitive moves, and market reality.

Growth & GTM

• Execute launches across the product suite with narratives tailored to traders, LPs, borrowers, and users new to on-chain finance.
• Own full-funnel growth – acquisition, activation, first trade, retention – and run experiments that move the metrics that matter: volume, TVL, market depth, repeat usage, fee revenue.
• Turn funnel and cohort data into programs that close friction points in the user journey, and kill or scale them on evidence, not vibes.

Brand, Content & Community

• Help build Bond’s reputation as the trusted, credible home for on-chain finance, and keep the voice consistent across – coordinating design and brand execution as we scale.
• Own content end to end – threads, announcements, explainers, thought leadership – alongside the KOL, media, and ecosystem-partner relationships that amplify it.
• Grow a community of traders, builders, and advocates, and support the CMO and founding team on personal-brand storytelling.
• Represent Bond at online and offline events – conferences, meetups, Spaces, AMAs – contributing to planning and on-the-ground event execution as part of a wider team effort.

What we’re looking for

• 4+ years in marketing, with a track record of driving measurable growth.
• Experience marketing DeFi, trading, or financial products. 
• Ownership mindset; comfortable with high autonomy and ambiguity in an early-stage environment.
• Excellent English; able to distill complex products into clear, sharp messaging.

Nice to have

• Experience launching or scaling a consumer crypto/Defi product from zero.
• An existing network among crypto KOLs, media, or EVM ecosystem partners.

What’s in it for you

• Strong package with real career growth at a DeFi project launching with serious backing; $80,000–100,000/yr in a negotiable combination of stablecoins and token allocation, with standard vesting. Your upside scales directly with Bond’s.
• High ownership: you define the function, not inherit a playbook.
• Direct collaboration with the founding team on strategy and narrative.

**To apply, send your CV to **marketing@bond.xyz