CMOs are increasingly in the “driver’s seat” of artificial intelligence strategy says BCG’s Mark Abraham, global leader of marketing and sales, with oversight over budgets and decision making.
As companies adapt to rapid technological shifts, the rise of “Service-as-Software” is set to transform IT and the workforce. This model promises streamlined operations, enhanced flexibility, and a redefined approach to service delivery, challenging traditional roles.
Are you ready to join the AI leaders? AI is everywhere. But ROI isn’t. PwC’s new AI performance study reveals that a small set of top-performing companies–the AI leaders–are already translating AI into real ROI.