March 1, 2026

Zora launches Attention Markets on Solana, sparking Base community backlash

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Zora has launched its new product, “Attention Markets,” on the Solana blockchain, a move that has sparked significant backlash from the Base community, who feel abandoned after the platform initially grew with the support of Base. This multichain expansion allows users to create markets tied to cultural moments starting at just 1 $SOL, reflecting Zora’s intention to leverage Solana’s liquidity and trading activity. Critics within the Base ecosystem argue that Zora’s pivot comes after capitalizing on its previous ties, viewing it as an opportunistic shift towards a rival chain known for fast-paced trading and speculation.

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