UNESCO has issued a warning that generative AI could result in significant revenue losses for creators, projecting declines of up to 24% for music creators and 21% for audiovisual creators by 2028. This forecast comes amid ongoing legal challenges faced by AI firms, including lawsuits from authors and publishers over unlicensed use of copyrighted material for training models. As AI-generated content increasingly competes with human creativity, the report highlights the strain on existing copyright frameworks and the growing reliance of creators on digital revenues, which have risen to 35% of their income in recent years. Support for creators is also mounting, with over 500 industry professionals backing the Creators Coalition on AI to advocate for fair compensation and standards regarding AI training practices.
UNESCO warns AI disruption could cut creator earnings by 24% by 2028
