Shares of Trade Desk surged after reports emerged that OpenAI is in early discussions to partner with the advertising-technology company for selling ads. This rally came as a relief to investors, following a decline to a six-year low, attributed in part to diminished ad spending amid economic uncertainty and increased competition from firms like Amazon and Google. CEO Jeff Green, who recently invested heavily in company shares, expressed optimism about Trade Desk’s potential as an artificial-intelligence player thanks to its advanced ad-buying platform. OpenAI’s initiative to introduce ads in ChatGPT, which aims to significantly boost its consumer revenue, could provide Trade Desk with a valuable advertising opportunity if the partnership materializes.
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