Morgan Stanley has decided to make cryptocurrency a central part of its wealth management services by launching spot Bitcoin, Ethereum, and Solana trading on E*Trade through Zero Hash. Additionally, the bank is developing a wallet and applying for branded spot ETFs. This move highlights Morgan Stanley’s distinct approach compared to other major financial institutions like JPMorgan Chase and BlackRock, as it focuses on integrating cryptocurrency services for retail investors and advisors. This strategy aligns with a broader trend among major banks to capitalize on retail interest in digital assets.
Morgan Stanley launches crypto trading on E*Trade
