March 4, 2026

MicroStrategy buys $168.4M in Bitcoin, reducing average cost to $76,027

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Microstrategy added $168.4 million worth of Bitcoin, reducing its average acquisition cost to $76,027 for the first time in nearly 2.5 years. This strategic adjustment follows a lengthy period of increases in their average cost, demonstrating the company’s ongoing commitment to accumulate Bitcoin as a primary balance sheet reserve, a practice that has paved the way for other firms in the market. The company typically enhances its Bitcoin holdings through debt financing and equity issuances, reflecting its proactive treasury strategy amid market fluctuations.

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