Making Unspent Subscription-Only – Unspent

Unspent’s goal is to make it easier for crypto investors to understand their portfolio, monitor it, and optimize it. The right tools and information can make a world of difference, and I set out to build Unspent about a year ago with the belief that it could make investing in this new industry somewhat easier for everyone, long-time enthusiasts and newcomers alike.

Since then, hundreds of investors have started using Unspent to:

• Keep track of their portfolio’s value
• Be alerted of meaningful price changes to never miss an opportunity
• Analyze past trades and profits/losses
• Manage risk: custody, diversification…
• Read handpicked high quality industry analysis
• And much more…

And this couldn’t make me happier. Seeing Unspent used by more and more people, reading kind words of appreciation, it makes all the work worth it.

As a SaaS business, Unspent started out with a “freemium” business model, because it’s sort of a standard in Software-as-a-Service, even more so for services that provide different levels of value to different customers: most customers would enjoy a very basic set of features, while some would benefit from using much more advanced features. And the reasoning goes that these advanced users, with their need for powerful tools, would foot the bill for the remaining users, who get the diluted version for free.

I believe this model makes a lot of sense for services that cater to very different types of customers, some with very simple needs, and some with much more advanced ones. It also makes sense when you want to make a valuable service available to as many people as possible, strategically counting on a few to subsidize the many.