February 24, 2026

LVMH Fined $25M by South Korea’s PIPC for Data Breaches

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The South Korean Personal Information Protection Commission (PIPC) has imposed significant fines totaling approximately $25 million on luxury brands Louis Vuitton, Dior, and Tiffany following a recent hacker attack that led to severe data breaches. This enforcement action reflects South Korea’s intensified focus on corporate accountability for cybersecurity amidst a surge in phishing threats. Each brand was fined due to specific security lapses: Louis Vuitton faced malware incidents affecting employee devices and compromising the data of 3.6 million individuals; Dior and Tiffany both suffered from voice phishing attacks, leading to the exposure of millions of individual records. These incidents are part of a broader trend where luxury conglomerates are under scrutiny for safeguarding data amid escalating cyber attacks targeting SaaS platforms.

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