Prediction markets have outpaced traditional betting markets during the Super Bowl, with a total volume of $1.33 billion compared to Las Vegas sportsbooks, which generated $130 million. This shift in event betting dynamics is being driven by regulated platforms like Kalshi, which accounted for $871 million, and Polymarket, which brought in $312 million. Additionally, emerging competitors such as opinionlabsxyz and predictdotfun are gaining traction in this growing market.
Kalshi leads prediction markets as Super Bowl betting reaches $1.33B
