Accenture links promotions to AI log-ins to boost adoption

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Accenture is addressing resistance to artificial intelligence (AI) use among its workforce by tying promotions to employee log-ins to AI tools. This strategy aligns with a growing trend among major consulting firms, which are implementing performance incentives to encourage AI adoption amid resistance. Accenture’s initiative is part of a broader internal policy shift aimed at embedding generative AI into daily operations to enhance productivity.

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